Born from care,
built for families

Born from care,
built for families

Maatra was shaped by personal caregiving journeys. It’s a quiet system

of support designed to make family health feel calm, connected, and private.

Maatra was shaped by personal caregiving journeys. It’s a quiet system of support

designed to make family health feel calm, connected, and private.

Built by two caregivers
who understand what
care truly feels like

Every decision, feature and detail is shaped by lived experience —

so the product feels personal, not technical

Built by two caregivers

who understand what care truly feels like

Every decision, feature and detail is shaped by lived experience —

so the product feels personal,

not technical

Built by two caregivers
who understand what
care truly feels like

Every decision, feature and detail is shaped by lived experience —

so the product feels personal, not technical

MEET THE FOUNDERS

MEET THE FOUNDERS

MEET THE FOUNDERS

Rajdeep Endow

Rajdeep Endow
Rajdeep Endow

Rajdeep has spent nearly three decades building and transforming digital businesses globally — from co-founding a Warburg Pincus-backed startup to being Managing Director at Publicis Sapient.

He’s always been drawn to untangling chaos — making complicated systems simple. With Maatra, he’s bringing that global experience home to how Indian families manage their health information.

He holds a BE (Computer Science) from NIT, Nagpur and an MBA from IIM Ahmedabad.

Shilpa Bhardwaj Endow 

Shilpa Bhardwaj Endow 
Shilpa Bhardwaj Endow 

Shilpa has led HR for over twenty years, shaping how thousands of employees work and grow — first at Publicis Sapient and later at Yum! Brands India. As an executive coach, she helps leaders shift beliefs, change behaviors and navigate transition.

At Maatra, she designs experiences that make family health management feel simple, human, and supportive. 

She studied English Literature at Lady Shri Ram College and holds an MBA from the Fore School of Management.

We imagined a world where family health
felt calm, connected and private.

We imagined a world where
family health felt calm,
connected and private.
We imagined a world where family health
felt calm, connected and private.
Because it didn’t exist, we’re building it.

Because it didn’t exist,

we’re building it.

Because it didn’t exist, we’re building it.

Our story began in
hospital waiting rooms

Our story began in hospital waiting rooms

Our story began in hospital
waiting rooms

Shilpa was 22 when her father had a heart attack. From that day, she became the keeper of his reports, medicines 

and appointments.

Rajdeep managed hospital visits for his parents, tracking endless paperwork and follow-ups to make sure nothing slipped through.

The hardest part wasn’t caregiving.

It was the chaos.

The hardest part

wasn’t caregiving.

It was the chaos.

Maatra was born from a wish to make care easier for families 

like ours.

Over the past year, we’ve spoken to dozens of families juggling care for parents, children and themselves. Their stories shaped Maatra into what it is today:

Not just a health app,

but a quiet support system for families.

Not just a health app,

but a quiet support

system for families.

The ideas that guide
how we build and care

Trust over tactics

We believe trust is earned through clarity, honesty and restraint.

Every interaction in Maatra is designed to feel transparent, never tactical.

Trust over tactics

We believe trust is earned through clarity, honesty and restraint.

Every interaction in Maatra is designed to feel transparent, never tactical.

Trust over tactics

We believe trust is earned through clarity, honesty and restraint.

Every interaction in Maatra is designed to feel transparent, never tactical.

Family first, always

Maatra is built for families, not institutions.

We design for the small, everyday acts of care that hold families together.

Family first, always

Maatra is built for families, not institutions.

We design for the small, everyday acts of care that hold families together.

Family first, always

Maatra is built for families, not institutions.

We design for the small, everyday acts of care that hold families together.

Privacy by design

Your data belongs to you.

Maatra collects only what’s needed, keeps it encrypted and gives you full control at 
every step.

Privacy by design

Your data belongs to you.

Maatra collects only what’s needed, keeps it encrypted and gives you full control at 
every step.

Privacy by design

Your data belongs to you.

Maatra collects only what’s needed, keeps it encrypted and gives you full control at 
every step.

Built for India

We design for how Indian families live, decide and care — grounded in local realities, not borrowed templates.

Built for India

We design for how Indian families live, decide and care — grounded in local realities, not borrowed templates.

Built for India

We design for how Indian families live, decide and care — grounded in local realities, not borrowed templates.

Born from care,
built for families

Born from care,
built for families

We’re building what every family deserves:

a calmer, more connected way to manage health.

We’re building what every family

deserves: a calmer, more connected

way to manage health.

Join the waitlist

Join the waitlist

Cta-Image-03
Cta-Image-03
Born from care,
built for families

We’re building what every family deserves: a calmer, more connected way to manage health.

Join the waitlist

Join the waitlist

Cta-Image-03
Cta-Image-03

Maatra is built by Moonjar Technologies,
a company founded to reimagine how technology can simplify family health. To learn more, visit moonjar.tech.

Maatra is built by Moonjar Technologies, a company founded to reimagine
how technology can simplify human health. To learn more, visit moonjar.tech.

Maatra is built by Moonjar Technologies, a company founded to reimagine how technology can simplify human health. To learn more, visit moonjar.tech.

Organise health records, track reminders, and access care anytime you need it.

© 2025 Moonjar Technologies Private Limited. All rights reserved.

Organise health records, track reminders, and access care anytime you need it.

© 2025 Moonjar Technologies Private Limited. All rights reserved.

Organise health records, track reminders, and access care anytime you need it.

© 2025 Moonjar Technologies Private Limited. All rights reserved.