What we learnt
about family health

We spoke with dozens of families across Indian cities to understand

how they really manage health. Here's what they told us.

We spoke with dozens of families across Indian cities to understand how they really manage health. Here's what they told us.

Care is collective

Health decisions aren't made alone. Reports are shared, opinions are exchanged, and choices are discussed across generations before anything happens.

Care is collective

Health decisions aren't made alone. Reports are shared, opinions are exchanged, and choices are discussed across generations before anything happens.

Care is collective

Health decisions aren't made alone. Reports are shared, opinions are exchanged, and choices are discussed across generations before anything happens.

Someone always holds it together

Every household has one person who tracks everything — prescriptions, appointments, refills. Usually unrecognised, always essential.

Someone always holds it together

Every household has one person who tracks everything — prescriptions, appointments, refills. Usually unrecognised, always essential.

Someone always holds it together

Every household has one person who tracks everything — prescriptions, appointments, refills. Usually unrecognised, always essential.

Distance doesn't stop responsibility

Families coordinate care across cities and time zones. A daughter in Bangalore managing her father's diabetes in Lucknow. A son in Dallas tracking his mother's checkups.

Distance doesn't stop responsibility

Families coordinate care across cities and time zones. A daughter in Bangalore managing her father's diabetes in Lucknow. A son in Dallas tracking his mother's checkups.

Distance doesn't stop responsibility

Families coordinate care across cities and time zones. A daughter in Bangalore managing her father's diabetes in Lucknow. A son in Dallas tracking his mother's checkups.

Context matters more than transactions

Doctors see one visit at a time. Families see the whole picture — what changed, what worked, what’s next

Context matters more than transactions

Doctors see one visit at a time. Families see the whole picture — what changed, what worked, what’s next.

Context matters more than transactions

Doctors see one visit at a time. Families see the whole picture — what changed, what worked, what’s next

The tools don't match the reality

Families piece together health information from WhatsApp threads, photo albums, old files, memory.

The tools don't match the reality

Families piece together health information from WhatsApp threads, photo albums, old files, memory.

The tools don't match the reality

Families piece together health information from WhatsApp threads, photo albums, old files, memory.

Why other apps
don’t work for families

They're built for transactions—book a doctor, order medicine, get a test.

Not for the realities of caregiving or family coordination.

They're built for transactions—book a doctor, order medicine, get a test. Not for the realities of caregiving or family coordination.

Built for individuals,
not caregivers

Most apps assume people manage their own health. In reality, one person often manages care for parents, children, or elders — a fact they overlook.

Designed for transactions, not trust

Other apps are built to sell appointments or medicines. They ignore what caregivers need — calm, continuity, and confidence that their family’s care is in safe hands.

No space for shared caregiving

Health isn’t managed alone. Families collaborate — sharing records, context, and responsibility. Other apps don’t support that balance of connection and privacy.

Maatra is designed
for Indian families

Maatra is designed for Indian families

Maatra is designed
for Indian families

Clear roles. Thoughtful permissions.
Designed for caregiving across generations.

Family Owner

Leads the family setup and caregiving.
Adds members, sets permissions, manages access, and keeps everything organised.

Family Members

Anyone whose health is part of your family — whether they manage their own records or you do it on their behalf.

Relationships, not user IDs

See your Chhoti Nani, your Chacha, your Baba the way you do
in real life. Maatra mirrors how Indian families really connect.

See your Chhoti Nani, your Chacha, your Baba the way you do in real life. Maatra mirrors how Indian families really connect.

Consent-aware from the start

Consent-aware from
the start

Invite family members to join and share care.
Each invite is consent-based to balance caregiving
needs and personal privacy.

Invite family members to join and share care.
Each invite is consent-based to balance caregiving needs and personal privacy.

Invite family members to join and

share care.
Each invite is consent-based to balance caregiving needs and personal privacy.

Features that help
families coordinate

Features that help families coordinate

Shared access

Multiple family members can access the same profile so
care continues seamlessly.

Multiple family members can access the same profile so care continues seamlessly.

Family Notes

View health journeys across years to spot patterns
and support better care

View health journeys across years to spot patterns and support better care

View health journeys across years to spot patterns

and support better care

Smart document access

Upload documents for anyone and Maatra automatically files them under the right profile

Upload documents for anyone and Maatra automatically files them under the right profile.

Health story & memories

Build a longitudinal view of family health that can be shared across generations.

Build a longitudinal view of family health that can be shared

across generations.

Emergency readiness

Critical emergency details for family members, available instantly when they matter most.

Pets are family too

Families told us pets deserve the same care
and attention. So we built for it.

Pet profiles

Add your pet just like any other family member.
Their vet records deserve the same respect.

Add your pet just like any other family member. Their vet records deserve the same respect.

Track their care

Upload vaccination records, deworming schedules,
and vet visit notes.

Upload vaccination records, deworming schedules, and vet visit notes.

Reminders that include them

Stay on top of every check-up and treatment.

Stay on top of every check-up

and treatment.

Built for families,
not just individuals

Add parents, children, and pets to one shared space. Maatra helps families manage care together.

Join the waitlist

Built for families,
not just individuals

Add parents, children, and pets to one shared space. Maatra helps families manage care together.

Join the waitlist

What we learnt about family health